Finding a good outsourcer for website changes/design/marketing?
August 3, 2010 6:32 AM Subscribe
How to outsource to a good integrative website marketing/design firm or individual? Or please provide your personal recommendations.
posted by chinabound to Computers & Internet (5 answers total) 1 user marked this as a favorite
How does one find a good outsourcer? I've been burned three times in the past (first firm went bankrupt halfway through the project, second firm couldn't communicate in English) including the latest instance where our guy bailed on us leave leaving us unable to make changes.
My study abroad company has the shell of a website which looks pretty good but needs copy and graphics. We rank pretty well in terms of search engines, so we need someone who knows something something about SEO copywriting and to not screw up our rankings. We are on an extremely limited budget, and can't spend thousands of dollars on a new site. Basically, we are getting pretty desperate and this will either make or break the company. We don't actually need an entire site built. We just need to convert our clunky text into a competitive, compelling sales message that delivers the value proposition, add some sharp graphics, and a bit of layout work ( very very minor). I have a poor sense of style myself, so we need somebody who knows how to deliver it in style.
Additionally we will have to make in or buy a solution for a membership website in the near future.
I am aware of many of the outsourcing websites: design quote, 99designs, elance, etc.; the problem is how to pick somebody.
Our current website uses Drupal and we are thinking about using a WordPress based solution for the membership website. However I'm open to anything.
I'm hoping for more than just a list of websites. How did you pick a good outsourcer? Do you have any outsourcers that you would personally recommend? if you don't feel comfortable posting it here you can always metamail me for the personal recommendations.
If you don't know an individual outsourcer that could do all three parts ( copy, design, coding), I'll settle for whatever I can get in terms of recommendations if you know someone who can do any part of it.
Finally, how can we get people to make small and incremental changes without having to find an outsourcer every time? Things like adding a new graphic or making minor layout changes.
Ideally I would find a marketing firm in which we would give them a percentage of the increase in revenues. We have great service, get word of mouth, testimonials, great search engine rankings but convert like crap because of our web presence. Do you think there are firms out there and amenable to this kind of arrangement? The way I look at it, they all talk about results so I think they should put their money where their mouth is. I'm 100% convinced if we had a compelling website our sales would increase to the amount that it would be well worth it with this type of arrangement. Since the chain is only as strong as it's weakest link, it would be best to have an integrative approach--so that we can focus on one thing that matters-- conversion.
I'm technically inept and rely on voice recognition software so doing lots of coding myself is out of the question.