June 24, 2010 3:08 PM Subscribe
What are some cases of upmarket brands becoming involuntarily associated with 'undesirable' groups? The main one that comes to mind is chavs in the UK adopting Burberry check as 'theirs' (see http://news.bbc.co.uk/2/hi/business/4381140.stm). I also remember hearing that the makers of Cristal champagne were unhappy about its popularity with rappers. Any other ideas? Thank you.