Can't remember this cereal from the 1980s.

May 12, 2010 6:47 AM

Does anyone remember this cereal from the 1980s? The commercial was for a hot cereal so gross-looking that the kids had to wear paper bags on their heads, but they said it was really great-tasting and chocolatey. Is this just my own imagination at work, or did it actually exist?
posted by blake137 to food & drink (9 answers total)

Was it CoCo Wheats?
posted by runningwithscissors at 6:56 AM on May 12, 2010

there's a chocolate version of Malt 'O Meal (yummy), or otherwise there's Co Co Wheats
posted by Eicats at 7:00 AM on May 12, 2010

It might have been CoCo Wheats, but that's not the commercial I remember - I'm sure there were paper bags on heads involved.
posted by blake137 at 7:18 AM on May 12, 2010

I remember this. It was some sort of oatmeal with swirls of flavor in it. The flavor (gel) came in a packet that you squeezed into the oatmeal.
posted by bjork24 at 7:48 AM on May 12, 2010

Quaker Oatmeal Swirlers?
posted by mkb at 7:56 AM on May 12, 2010

I remember Oatmeal Swirlers - here's the commercial for it. No paper bags on heads, though, and they don't talk about how it was too gross to look at.
posted by blake137 at 8:23 AM on May 12, 2010

I remember it too, but I think that it was CoCo Wheats...
posted by k8t at 8:39 AM on May 12, 2010

Might it have been a variation on Grape-Nuts? (There are several different commercials of it on YouTube, I didn't have time to check for paper-bag-headage.) Our family ate Grape-Nuts when I was a kid in the 80s, and I distinctly remember there being different variations you could make yourself, including chocolate. They liked marketing that do-it-yourself aspect of it, as I recall. And the stuff did look gross, but I remember it tasting pretty good when enough honey was added.
posted by fraula at 9:19 AM on May 12, 2010

I think his unknown comic got into the Quaker Oatmeal Swirlers
posted by will wait 4 tanjents at 9:25 AM on May 12, 2010