DIY or partner up?
April 2, 2010 8:27 AM Subscribe
Consultancy & partnership: when to open partnership tracks?
posted by NekulturnY to Work & Money (4 answers total)
Suppose you have a consultancy business (PR, law, project management, business consultants, any business that is primarily about selling "billable time").
What is the most lucrative moment to open partnership tracks? Should you look for partners from the beginning, or should you only do it when you have built something of a brand and there is no more organic growth possible?
How do you value the brand - ie how would you structure the partnership? Is there any literature about this sort of thing?