Why doesn't Disney want my money?
March 6, 2010 9:08 PM Subscribe
Why does Disney have such a ridiculous home video release policy for its animated films?
posted by jaffacakerhubarb to media & arts (18 answers total) 5 users marked this as a favorite
I was conversing with a friend yesterday who mentioned that she was planning to watch the movie Fantasia later that evening. Since it's one of my favourite Disney movies, I quite fancied rewatching it myself.
Naïvely, I'd forgotten how resistant Disney is to accepting money from people who want to hand it to them. Even though I remember Fantasia being widely available on DVD less than a year ago, it's been ‘put back in the Disney vault’ and so is only available through third parties for the princely sum of £80 ($121)!
My question, then, is this; why does Disney do this? A look around the internet comes up with various claims, ranging from them wanting to protect theatrical re-releases, despite me not being able to remember ever seeing or hearing of Disney re-releasing any of their films widely. Another claims it's so that they can prevent DVDs from suffering declining sales by pulling it from shelves, then re-releasing it a while later and seeing sales history repeat itself.
What's the real reason? Is it any of these, or something else? Surely it's counterintuitive to aim for high sales in the short term and then slam the stable doors shut for several years, missing out on any sales inbetween? Are Disney just acting like special snowflakes, and if they're not and there is sound economic sense to what they're doing, why doesn't everyone else copy them?
(Just realised how many question marks there are here. So many questions!)