Help My Wife Name Her Counseling Firm
February 20, 2010 7:07 AM Subscribe
My wife is a psychotherapist with her LCSW. She is starting a new practice with another person here in Waco, Texas. She is a perfectionist when it comes to small details - for instance, she easily spent 100 hours designing her business cards, and obsessed over getting the exact shade of green right. She is now doing the same with naming her new firm, and we could use some help in coming up with a name. The name needs to convey a certain feeling, and that's where we're both getting stuck. I was hoping AskMeFi could help.
posted by scunning to Work & Money (41 answers total) 1 user marked this as a favorite
The kind of work she'll be doing is a mixture of spiritual direction for both religious and non-religious types, individual therapy, and couple therapy. She does not want to turn away non-religious types, and so does not want therefore to have a name that is explicitly religious. It also needs to not be explicitly spiritual (ie, not New Agey sounding) for the same reason.
It also should be a name that maybe conveys a feeling, preferably a feeling of hope, optimism, and a belief that change can happen in a person's life that is meaningful and relevant.
A lot of the names we thought of had to do with nature. The kind of picture we had in mind was maybe a ray of light coming from behind a cloud. But anytime we actually try to name it as such, it sounds extremely stupid or heavy-handed or both. But my wife is interested in something that suggests that something soft, caring, but clinical and professional, and hope.
So, for instance, there is a local church here with the name Dayspring that we both really like as a name, but we can't use that name. Both the words "day" and "spring" kind of fit what she's going for - day being a more positive word than, say, night, and spring being something life-giving, flowing, purifying, etc. Yet, because it's called Dayspring, it's also just a simple word. It's not spiritual or religious, in other words, but could accomodate a range of feeling or perspectives of someone seeking help. It's also something easy to say - dayspring. Two syllables. Falls right off the tongue.
We've both his a creative brick wall in terms of coming up with names, and it may be because we just have gone through so many names, and because we have something so unique in mind that we just can't think of it. I was thinking it could be crowdsourced, and that the AskMeFi community might actually have some really good ideas. We're just looking for more ideas at this point.