Too much smoke
February 16, 2010 5:52 AM Subscribe
Why don't all smokers smoke the '100' variety of their brand?
posted by meadowlark lime to grab bag (32 answers total) 3 users marked this as a favorite
I don't smoke. Many years ago I learned that almost all of the major cigarette brands sell a version of their cigarettes called "100s". This means a 100mm cigarette, which is about 25 - 33% longer than a "normal" cigarette.
My question: why don't ALL smokers smoke the "100" version of their cigarette brand? Everywhere I've ever bothered to check, the "100" version was the same price as the smaller cigarettes. So unless there's something I'm missing here (for example, that the 100s are padded out with some kind of "filler" that somehow changes the taste of the smoke), people are wasting their money by not paying the same price and getting the extra tobacco of the 100.
The only answer I've gotten from people who smoke are, "That's too much cigarette!" Ie, a 100 provides more of a smoke than they want at any given time. But that doesn't seem to gibe with me, since I've seen some of these same people chain-smoke on occasion.
So, what could it be? My other thought is that it has something to do with a longer cigarette being associated with a certain type of "desperate housewife" character. In other words, smoking an extra-long cigarette is a cosmetic faux pas.