Ads where a word is worth 1000 pictures
December 15, 2009 12:59 PM Subscribe
Great text-driven (print) ads from 2009?
I'm currently working on a project that involves championing the text component of advertising: finding ads where the text is front and centre as opposed to the visual, and language is used intelligently and playfully to sell an idea or concept. I've got a few things lined up, from local businesses to national campaigns, but I'd like to see more ads, most likely print/billboard ads (but TV/Web is also a possibility) where the written word (i.e. visually present, a clever script read with no words on-screen won't cut it) is the star, and does its job remarkably well. Ideas?
I'm currently working on a project that involves championing the text component of advertising: finding ads where the text is front and centre as opposed to the visual, and language is used intelligently and playfully to sell an idea or concept. I've got a few things lined up, from local businesses to national campaigns, but I'd like to see more ads, most likely print/billboard ads (but TV/Web is also a possibility) where the written word (i.e. visually present, a clever script read with no words on-screen won't cut it) is the star, and does its job remarkably well. Ideas?
Best answer: Check out Ketel One magazine ads, which have a number where it is just a blank white piece of paper on it with a one sentence message.
posted by andoatnp at 1:33 PM on December 15, 2009
posted by andoatnp at 1:33 PM on December 15, 2009
There's probably no God. Now stop worrying and enjoy your life.
posted by Midnight Rambler at 1:38 PM on December 15, 2009
posted by Midnight Rambler at 1:38 PM on December 15, 2009
Best answer: The Montreal Gazette has an award winning advertising campaign called appropriately "Words matter".
I found an article here and four ads (2 tv, 1 print, 1 radio) here and 9 other ads (tv, print, posters) on the bleublanrouge ad agency's web site (left box, 2nd from left).
posted by bru at 7:49 PM on December 15, 2009
I found an article here and four ads (2 tv, 1 print, 1 radio) here and 9 other ads (tv, print, posters) on the bleublanrouge ad agency's web site (left box, 2nd from left).
posted by bru at 7:49 PM on December 15, 2009
This thread is closed to new comments.
posted by dayintoday at 1:21 PM on December 15, 2009