ad concept confusion
November 16, 2009 2:06 PM Subscribe
New to copywriting: what is an 'ad concept' ?
posted by Jason and Laszlo to Writing & Language (13 answers total) 2 users marked this as a favorite
I do a lot of writing and now taking a stab at copywriting. I've been hired to produce 5-10 ad concepts for a single page ad, to include headlines and blurbs.
Please explain what an ad concept is! Is this a fully realized idea, or a general idea to be worked out later? Will each of the 5-10 concepts need to be fully realized? (and if so, is this a crazy assignment?)
(The person who hired me seems to be a little upset with my ignorance, otherwise I would keep asking him.)