How resistant are consumers to downloading stuff?

September 28, 2009 7:41 AM

I am looking for recent survey results or other data points on consumer resistance to, or acceptance of, downloading browser add-ons and other downloaded apps. In other words, to what extent is the download step itself a barrier to consumers acquiring add-ons and apps, because of perceived risks like viruses and privacy issues. Extra points for data that sorts this out across age and other demographic groups.
posted by beagle to technology (1 comment total)

More of a datapoint than a survey, I'm afraid. But this post on the Pathfinder Development blog mentions that more than half of the visitors to one app download page never complete the download and up to 60% of the people who download the app never bother to install it.
posted by centerweight at 10:08 PM on September 28