Basically.. Dell accepts that some customers are unwilling to buy from them at their regular prices. They believe that, as long as they are still making money, it is in their interest to try and make those sales anyway. Hence Dell has occasional, but spectacularly good, one day only specials. On the other hand, Apple believes that maintaining the perceived brand value is more important than catering to customers with low willingness to pay.Also, you should really consider replacing the keyboard in your old laptop and milking it for a little longer. Modern laptops have keyboards that are very easy to replace, and very inexpensive. Basically, $20 shipped on Ebay and it will work perfectly. On the other hand, repairing the hinge with anything other than duct tape probably isn't worthwhile--I'd love to hear otherwise though.
You can see very clearly in this thread that they are both right. They both understand exactly what markets they are catering to, and do a very good job of marketing and pricing to attract customers that suit their own business models.
Kind of makes me sick, to be honest :)
Whether you prefer paying for "perceived brand value", or patiently waiting for discounts, which have the consequence of feeding the beast, is completely up to you, of course.
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posted by olinerd at 2:08 PM on August 7