How Do I Set Up a Frequent Buyer Program for a Retailer?
May 7, 2009 9:21 AM Subscribe
Where do I look (web site, trade association, etc.) to get information on setting up a frequent buyer/member program for a retailer?
posted by jurczyk to Work & Money (2 answers total)
Many retailers have membership programs for their customers (members) that enables the retailer to offer discounts, send coupons (via mail or email) and track purchase history by scanning in a barcoded card at the time of purchase. (The physical membership card tends to be the size of a credit card to keep in a wallet or small so that it fits on a key ring. Often, the membership information can also used on the retailer's web site to receive the same benefits.)
I'm looking for information on how to set up such a program for a local retailer with multiple storefronts.