Why not just say "price?"
April 14, 2009 9:18 PM Subscribe
Why do people say or write "price point" instead of "price?"
posted by msbrauer to writing & language (19 answers total) 3 users marked this as a favorite
Over the past few years, I've noticed an increase in usage of the phrase "price point" where I would just say or write "price." I first noticed the phrase "price point" in writing about new iPod releases on blogs, but now I find the phrase moving outside of electronics writing and punditry. I'm sure there's confirmation bias involved in my notice of frequency of usage, but that doesn't make me any less confused about why one would use "price point" when "price" seems completely adequate.
Why do writers and speakers use the phrase "price point?" Is there a technical difference between the terms that isn't obvious to the economics or business layperson?