Google Ad Optimization

November 17, 2004 10:30 AM

Google Ad Optimization

Predictably, the top umpteenth Google results for this are crap pay-for-our-brochure sites. I'm looking at a long list of keywords, some of them performing better than others, and I'm not sure how to adjust my settings to capitalize on the good ones and improve the not-so-good ones. If somebody could explain the basic principles of how to tweak the max CPC to achieve better results, I would much appreciate it. Do I want to pay more for the ones with the high click-through rate, or are those already performing well and I should throw more cash at the ones that don't? All these numbers confuse the hell out of me. Thanks.

posted by muckster to computers & internet (2 comments total)

I pay the same for everything, but, if keywords are performing poorly I make a new separate ad with just those keywords, and tweak the ad wording to be more relevant.
posted by Mwongozi at 10:49 AM on November 17, 2004

The freeipods.com ads are currently giving me a very high CPM rate. (I don't know how long this will last). It tripled my daily revenue.
posted by zelphi at 12:49 PM on November 17, 2004