Comments on: What is "La famille"?

Question: What is "La famille"?

mikel — Wed, 25 Mar 2009 06:37:53 -0800

Question for Montrealers! In the past few years I have noticed that some stores display a sticker on their front door that features a tree and roots and (sometimes) the words "La famille". It has a white field and the tree is cartoon-ey, green and brown. The caption is written in some kind of cursive font.

What TF is this? It tends to be on some dep entrances but it's on some restaurants and other businesses as well. I've seen it mostly in the Plateau/Mile End and Outremont - but that is most likely selection bias.

Is it some kind of crypto-catholic thing? Does it mean "Catholics, what few of you are left in Quebec, can feel good shopping here?" Or something completely different?

By: OLechat

OLechat — Wed, 25 Mar 2009 06:48:27 -0800

I've been wondering this for awhile. I found this by the McGill Daily, but I'm still interested in why stores are putting the sticker on their window.

By: so_

so_ — Wed, 25 Mar 2009 07:33:06 -0800

Sounds like it may be a Eat Local/Slow Food/Locally Owned Business movement?

By: christhelongtimelurker

christhelongtimelurker — Wed, 25 Mar 2009 11:51:19 -0800

The Famille Danielson are some cool musicians although I doubt that they are the answer to this riddle. Some hipsters refer to them as "la famille".

I'm a bit puzzled why you conjecture that this is a crypto-Catholic thing but I don't know anything about Canadian culture beyond that Quebec has a lot of churches so at some point in history French Canadians must have been very religious, if they aren't today. Phrases like crypto-Catholic make me think of British history!