Name for my brothers Business?

March 3, 2009 3:27 PM

Asking for family member: Brother is thinking of starting a merchandise delivery business and needs name suggestions for said business. Southwest TX if it matters.
posted by tradeer33 to work & money (14 comments total)

What kind of merchandise?
posted by RustyBrooks at 3:32 PM on March 3

he's thinking of doing order pickups from sams club, costco and store like that for customers that fax their orders in.
posted by tradeer33 at 3:41 PM on March 3

OnTime?
posted by Freedomboy at 3:44 PM on March 3

could you be more specific about where in southwest Texas? are we talking San Antonio? Corpus Christi? Edinburg? Laredo?

why i'm asking: all of these various areas have different historical &/or cultural make-ups that could go toward the making of a good resonant business name... e.g., how much of his business does he expect to do with folks whose main language is Spanish?
posted by jammy at 4:03 PM on March 3

Mainly he is wanting to cater to people around the San Angelo area and as far south as Del Rio. As far as the actual business is concerned there are several business that fax in large orders to the mega stores. He is wanting to take these orders and deliver them to the customer. I don't know what percentage of clients will speak Spanish.
posted by tradeer33 at 4:27 PM on March 3

Order pickups--what is that, exactly? Do customers fax your brother their orders, he drives to Sam's Club/CostCo, picks up the orders, and delivers them? Or do customers fax their orders to Sam's Club/CostCo, and your brother picks them up and delivers them?

One thing I'd advise your brother to do is to carefully examine the feasibility of starting such a business--Sam's Club and CostCo may already have contracts with deliver services, and I have yet to hear of a successful fax-us-your-order-and-we'll-pick-it-up-and-deliver-it business.
posted by mattdidthat at 4:34 PM on March 3

tex-express?
posted by fancyoats at 4:49 PM on March 3

pony-express?
posted by meta87 at 5:42 PM on March 3

Now that I think about it, that is probably taken.
posted by meta87 at 5:44 PM on March 3

One thing worth considering these days is the uniqueness of the name in Google terms. When someone Googles Your Bother's Company Name, you want Your Brother's Company to be the #1 result. This will not happen in there are 3,000,000 existing results,

(I had a company come to me recently with a great name for their new brand: ONE. I told them to flush their money down the toilet right now and save us both a lot of time and effort.)

Texas Warehouse Direct? It's descriptive and will float well in search engine listings.
posted by DarlingBri at 5:52 PM on March 3

Customers will fax their orders to sams / costco and all items are loaded onto a pallet. its called fax and pull or something like that. And there are no current delivery services contracted with sams in his area, so he tells me.

Keep the suggestions coming
posted by tradeer33 at 6:12 PM on March 3

Aha. Well, I'd definitely advise him to nail down contracts with Sam's Club, CostCo, and others--it sounds like a good business idea, but he needs to crunch the numbers (delivery fees vs. costs) and get an idea of how many customers and contracts he's going to need.

That said, I like:

Texpress
Texdirect
posted by mattdidthat at 6:38 PM on March 3

Big Box Delivery, BigBox Direct (soon to be known nationally simply as 'BBD')

Rapid Rabbit

Warehouse 2 U

Store-to-Door
posted by artdrectr at 12:59 AM on March 4

It might be worth making it more region-specific within Texas, if you're thinking of Google placement or simply better identification with your market. Maybe something like "Hill Country Warehouse Direct" or "Hill Country Warehouse To You". (or "...Sams To You" if they allow it; do they really have a Costco in San Angelo?)
posted by Robert Angelo at 7:46 AM on March 4