Science of Listener Attention
February 28, 2009 10:31 AM Subscribe
Is the Science of Listener Attention
a real thing? If not, is there anything similar I can learn?
posted by chrisalbon to Work & Money (5 answers total) 3 users marked this as a favorite
On an episode of the West Wing, Toby said this:
"You want the benefits of free trade? Food is cheaper. Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service is cheaper. You feel me building a rhythm here? That's 'cause I'm a speechwriter and I know how to make a point. It lowers prices, it raises income. You see what I did with "lowers" and "raises" there? It's called the science of listener attention. We did repetition, we did floating opposites and now you end with the one that's not like the others. Ready? Free trade stops wars. And that's it. Free trade stops wars! And we figure out a way to fix the rest! One world, one peace. I'm sure I've seen that on a sign somewhere."
Is their such a thing as the science of listener attention? Where can I learn it? If not, is there anything similar I can learn to improve my presentations?