Goo Goo Ka Google

February 20, 2009 8:40 AM

Need recommendations for the best two or three books on Google Analytics from both a programming perspective and a biz/marketing person's analysis perspective.

I need to some recommendations on books that can help in both of the following areas:

1) how to implement necessary code throughout an ecomm site to leverage full capabilities of google analytics to track and understand usage

2) how to interpret, analyze and understand the results/data that comes back from google analytics

posted by spicynuts to computers & internet (4 answers total)

1) What? You paste a code snippet in your page(s). That is all.

(don't have an answer for 2)
posted by shownomercy at 12:13 PM on February 20, 2009

Yeah, pal .. So get these code snippets from Jesus on Sunday?? I need a book that tells me which snippets I need where for analyzing ecomm traffic. If you don't know that ecomm requires a different set up than you can kindly refrain from any further answers
posted by spicynuts at 2:56 PM on February 20, 2009

After that reply I can only imagine what kind of assault a more helpful response would get.
posted by Ookseer at 5:10 PM on February 20, 2009

1) Advanced Web Metrics with Google Analytics
2) Web Analytics - An Hour A Day
posted by deCadmus at 7:17 PM on February 20, 2009