Goo Goo Ka Google
February 20, 2009 8:40 AM Subscribe
Need recommendations for the best two or three books on Google Analytics from both a programming perspective and a biz/marketing person's analysis perspective.
posted by spicynuts to computers & internet (4 answers total) 2 users marked this as a favorite
I need to some recommendations on books that can help in both of the following areas:
1) how to implement necessary code throughout an ecomm site to leverage full capabilities of google analytics to track and understand usage
2) how to interpret, analyze and understand the results/data that comes back from google analytics