My artisan jewelry display looks drab!
February 13, 2009 10:55 AM Subscribe
Crafty girl needs advice on improving her jewelry business
posted by lizbunny to Grab Bag (11 answers total) 10 users marked this as a favorite
I sell beaded jewelry at our farmer's market on saturdays, which includes a double-sided wooden rung rack of earrings (all $5/pair), a selection of necklaces ($10 each) and whatever other knick-knacks I make (pins, etc). Silver plated wire is what I usually use, to keep costs down (sterling would make me double my prices) My jewelry sales are about $30 - $100 per week, not much but enough for my entertainment fund.
It's just a hobby and a social thing at the moment -- my mother sells artwork in the same stall and we keep each other company. I don't know if I want to scale it up (like through online sales) though, it's not my goal to make this a career. But I am interested in running a better business, i.e. making my displays and selection more attractive to customers, thereby improving my sales.
I'm not concerned with improving my designs, most of what I make sells eventually. I try to do a good job of catering to a wide variety of tastes, try to pay attention to what sells fast, what customers are asking for. I do my best to keep my stock up, introduce new beads into my supply, and try new things. I'm working on giving good customer service - I frequently do custom work on the fly, and repair client's broken pieces (but I don't advertise this). I make jewelry while I'm at the market, which shows people it's my work.
Recently I photoshopped a simple and elegant brand for the jewelry, and printed earring cards, labels to put on my little bags, and a price list. I'm contemplating putting the price list in an antique frame to prop up on the table. There's a large rack with rungs that the hook earrings hang on, and the necklaces currently just get laid out on the table with matching earrings next to them. Post earrings attached to cards are propped up on the table as well. There's also a very nice mirror. I just have a 2'x4' table with a white tablecloth to display my jewelry on, I can't expand.
Given that I want to keep more in the spirit of 'artisan jewelry', what are your ideas and suggestions for making my display more attractive Regarding new displays, I can't rationalize spending much money on it but I can make things. I kind of need something for necklaces in particular.
Sometimes I like a particular necklace design or bead combination and will repeat it a few times, like with a few constant elements but different colors. Someone's opinion was that I shouldn't put them all out, that it's better just to have 'one' of those and have that like my latest creative inspiration, a la 'artisan jewelry' -- when it sells then put another out. What are your thoughts on this, do you think this would create more interest in a particular piece?
Any other thoughts on my artisan jewelry endeavor to bolster sales?