Comments on: what is the technical term for this type of effect?

Question: what is the technical term for this type of effect?

beige — Wed, 04 Feb 2009 19:42:05 -0800

what is the technical term for this type of effect?

I'm trying to locate a blog entry that i saw some months ago which featured architectural/landscape elements in which the perceived image changed depending on the visual angle from which you looked at it.

The concept is basically using a prismatic surface and applying strips from various images to the surfaces facing different direction - like the cards you used to (maybe still do) get in cereal packets where the image changes as you move it relative to your view.

I can't recall the specific name for this effect. Any suggestions?

By: turgid dahlia

turgid dahlia — Wed, 04 Feb 2009 19:45:38 -0800

Lenticular printing is what does it, but I don't know what the effect is called.

By: cortex

cortex — Wed, 04 Feb 2009 20:20:34 -0800

Following on turgid dahlia, I've seen these referred to as "lenticular holograms" or (back in grade school when I was buying baseball cards) just "holograms". I'm not sure it's really accurate to describe it as holography per se, but that's one possibility.

By: rhizome

rhizome — Wed, 04 Feb 2009 20:32:29 -0800

Vari-vue

By: FreezBoy

FreezBoy — Thu, 05 Feb 2009 10:05:35 -0800

If you mean this effect, it has been referred to as anamorphism: a distorted projection or perspective; especially an image distorted in such a way that it becomes visible only when viewed in a special manner.