Who gets arrested when our "urban outdoorsman" sign holders break the law?
January 23, 2009 2:01 PM Subscribe
What are the legalities of utilizing a homeless person/vagrant/urban outdoorsman for marketing purposes? I've read up on "Bumvertising"
, but other than some negative feedback from homeless persons advocates (wikipedia
) what happens when one of these "employees" happens to do something illegal?
posted by whiskey point to work & money (6 answers total)
(Many people in our area make decent money holding "please help" signs at major intersections/interstate off ramps in our area during the summer)
To any of you Mefite lawyers, unorthodox employers, or anyone with vast amounts of knowledge: Who would be at fault if, say, someone holding a sign with a company's message on it were to break a law? I'm thinking like stab someone, etc. while being handed a coupon?
Who would be at fault?
•The marketing agency?
•The business being advertised for?
•Simply the person holding the sign?
The sign holder would be compensated with cash/gift cards/food, for the record.
Another question: What happens if this person is involved in an accident (being struck by a car, heat exhaustion, other job hazard)? What are there rules for this type of temporary, guerrilla employment?