Brazil Social Media 2009

January 7, 2009 8:07 PM

I am looking for examples for how businesses IN BRAZIL use social media to sell products and services. I am especially interested in how businesses are using Orkut, Twitter and other social networking websites to accomplish this. Thank you. I sincerely appreciate your help.
posted by quiverandquill to media & arts (2 comments total)

Can you read portuguese?

There's Tecnisa, a real estate and construction company. Or how IBOPE (a famous brazilian marketing research and polling company) is using Orkut to understand consumer trends. There's Radar, a piece of sw developed by a br startup to evaluate the impact of brands or products in social networks. There's Peabirus, a social network for companies and professionals. Carrefour Brazil using Twitter to announce in-store promotions. First ad on Orkut in 2006.
posted by lucia__is__dada at 7:36 AM on January 8

While it's not entirely 'social media' a lot of companies in Brazil (especially
São Paulo and Rio de Janeiro) have turned to email marketing to sell their products and services.

From what I've read and heard, Elite Email Marketing supports portuguese and is popular in Brazil.

The conversion rates of emails is also generally higher than other mediums.

Hope this helps a little bit. =)
posted by jenniferwalker at 1:18 PM on February 5