To buy or not no buy.. Jugo Juice franchise?
January 6, 2009 11:09 PM   Subscribe

Would you share any experience or advice as Jugo Juice franchisee?

FranchiseFilter: do you have any knowledge -- from direct experience or through somebody else -- of Jugo Juice franchise, particularly in Canada? I came across an offer for a JugoJuice franchise opportunity in Metro Vancouver and it got me thinking... Is it worth it?

From a customer perspective it's pretty nice proposition -- the food tastes good and it's healthy. But how does it feel to run a business like that? One location or multiple units? Estimated income per location, etc..

Thanks a million for your time and input!
posted by cst to Work & Money (4 answers total)
 
It might help if you clarified whether the franchisor provided this info. Most franchisors should be able to put you in touch with several franchisees. They should also disclose expectations for revenue and so on.
posted by acoutu at 11:23 PM on January 6, 2009


Are you looking at taking over someone else's franchise? Any chance they'll show you the last couple of years worth of financials?
posted by Grrlscout at 5:15 AM on January 7, 2009


you should get ahold of the UFOC (in the usa thats what its called.)

it should have lots of information on the franchise AND on past litigation with former franchisees--- a great place to get both sides of the coin....
posted by Izzmeister at 7:16 AM on January 7, 2009


Ok, periodically I look at franchises, as I'm always poking about for a place to park money.

I don't have any specific information on Jugo, however what I'd suggest would be to contact the franchisor directly. If they are still in expansion mode (i.e., taking on new franchisees, not all do for various reasons) they'll be more than happy to provide you with a good deal of material, much of which may answer your (preliminary) questions.

If Jugo runs their business like other franchisors that I've approached in the past, at some point you can sign an NDA and get very, very detailed financials, not only at the group but also geographical data down to specific locations. This includes access to other franchise owners, who will give you objective (if my past conversations are any guide) feedback. Many franchisors will allow you to work in a store (without pay) for a period of time, to "try it on" before you dump some money.

Key takeaway here: if you try to do a deal directly with the party owning the franchise, you'll risk getting information at best omitted and at worst misrepresented. Also, every franchise I've looked at requires the franchisors to not only be aware of the sale but also approve the purchaser. Rapidly changing owners doesn't help the franchisor with their business (yes, they sell franchises to make a profit; that's their true business, no it's NOT juice and franchise itself is a very controversial topic in business circles).

Finally, the franchisor will provide information that will help you to negotiate with the party selling the franchise (i.e., Are there performance problems that is forcing the franchisee to sell? Are there geographical issues related to future expansion (sometimes this is forced upon a franchisee after the purchase)? Why, in fact, is this business for sale?)

You'll have to interact with the franchisors sooner or later. Seems like you'd be in a stronger position if you talked to them first.
posted by Mutant at 9:05 AM on January 7, 2009 [1 favorite]


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