Why do I have to create an account?
December 27, 2008 9:16 PM Subscribe
Why do an increasing number of e-commerce sites force me to set up an account, including an e-mail address and a password, as part of the checkout process.
I understand (and don't mind) when this is optional. But when a store forces me to set up an account and give them a password before they will sell me a product (or accept a donation, even) I find it obnoxious. This seems to be more and more common.