Ideas for effective brainstorming session?
November 12, 2008 3:53 PM Subscribe
Help me come up with some fun brainstorming exercises and tools for my company's new software product messaging!
posted by Elminster24 to writing & language (5 answers total)
The software company I work for is coming out with a new product (I unfortunately cannot disclose further details around this) and I'm hosting a brainstorming session with some creative folks here to kick start the creation of taglines and other product messaging (website copy, sales PPTs, white papers, etc.).
I will be providing my team with a list of the product's benefits, and mini positioning statements for our 4 target buyer persona's.
Please suggest some fun and engaging brainstorming exercises and tools that I can use with a small group (<10) to help formulate taglines and other useful messaging tidbits that could be helpful later on.
One thought I had was to play word association with keywords from the product benefits I'll be giving them.
I don't really have much time or budget (make that NO budget) to put this together so please take that into consideration. Happy to answer any questions that are not related to the specific company/product.
Also, if anybody has good links to resources on hosting these sorts of sessions those would be much appreciated as well.