Commercila music ID with no details

October 14, 2008 8:47 AM

Music in a commercial: can't remember the commercial or the artist. Futile! Help?

Can't remember the commercia or the artist, but the song's been in my head. It's just an almost looping bass line, sort of noisy/fuzzy. I _think_ the band/artist had either the word Book or Reading in the name/moniker. Maybe some kind of folksy experimental little band/artist from... the midwest or something? I know, this is totally vague. Any ideas? It was a few years ago.

posted by xmutex to media & arts (5 comments total)

Ermmm for some reason I'm now convinced it was a Hummer (H2) commercial, set in wintertime. The music was like an acoustic guitar strumming.
posted by xmutex at 8:48 AM on October 14, 2008

Is it Read, Eat, Sleep by The Books? Commercial here.
posted by nitsuj at 8:58 AM on October 14, 2008

There is a band called The Books. They do a lot of loopy/samply stuff with acoustic instruments and unusual sound sources. According to Wikipedia, they've been in several Hummer ads.
posted by O9scar at 9:00 AM on October 14, 2008

Awesome, thnaks.
posted by xmutex at 9:00 AM on October 14, 2008

For future reference, Adtunes and its attendant forums are great for this kind of thing (and don't force you to use up your question for the week!)
posted by Rhaomi at 11:07 AM on October 14, 2008